Client News

Atlas Obscura appoints GM, Trips with Renovata

Atlas Obscura, the Brooklyn-based travel website that makes the world’s wonders accessible to all, has appointed Mike Parker as General Manager, Trips, following an executive search led by Renovata.

Founded in 2009 by Dylan Thuras and Joshua Foer, Atlas Obscura is a blog that serves as a travel guide with articles, travel tips, strange facts and event details about the world’s hidden wonders. Following a seed round of $2M (2015) comprising individual investors alongside Graham Holdings and NAV.VC, a subsequent $2.5M venture round (2016) counted The New York Times among the contributors. A 2017 Series A of $7.5M was funded by LionTree Partners and A+E Networks.

Mike Parker has written about travel for his entire career, beginning with his local, the East Bay Monthly. In eight years and through a series of career advancements at GeoEx (Goegraphic Expeditions), he learned every aspect of the business, ultimately heading – as Managing Director – the entire Affinity Travel operation, responsible for the development, sale and execution of custom tours. During this time he also became Associate Editor, Travel for Tablet Inc.; writing hundreds of reviews and managing partnerships with other key travel brands, including Fodor’s and Anthropologie. He is uniquely respected both as a travel writer and communicator and as a commercial strategist.

Atlas Obscura only established its Trips business in October 2016; to help community members experience the world in a unique way. Its international, multi-day trips are immersive and intimate adventures that explore unusual cuisines and locations, in areas where events have shaped the course of history. Reporting directly to CEO, David Plotz, Mike will own the P&L for the Trips component of the Atlas offering and take responsibility for continuing to refine the commercial vision that has driven consistent high-growth, marketing Atlas’ experiences to its growing community.

About Atlas Obscura

Atlas Obscura was founded in 2009 by author Joshua Foer and film-maker Dylan Thuras, and its centrepiece is a user-generated record of the world’s most obscure places and food experiences – currently over 14,000 and counting. Rapidly growing in popularity, the site is on the brink of breaking the world’s top 5000 web properties.

The site’s mission is “to inspire wonder and curiosity about the incredible world we all share”, and augments its user contributions with world-class journalism. A book, Atlas Obscura: An Explorer’s Guide to the World’s Hidden Wonders, was also a No. 1 bestseller on Amazon and in the New York Times.

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