Insights

Breaking America – How to make your US transition painless

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Over the past few years we have witnessed a growing trend: many European businesses are expanding into the US.

There is a confidence among the European tech community today that many of our better performing businesses are good enough to succeed in the US market.

The cultural differences between Europe and the US are well known and easily dealt with by hard experience alone. More interestingly, we feel that there is a process-driven way to deal with the transition; tips you can follow which will immeasurably improve your chances of rapidly establishing traction and reducing the risk of expensive missteps.

Here is our collected advice