Finovate: “Intelligent Environments Rebrands as ieDigital”
Fintech blog Finovate reports on the news that Renovata client, Intelligent Environments, is rebranding to ieDigital.
Renovata conducted the executive search that led to the appointment of Jeremy Young as CEO to the business, and in one of his most strategically far-ranging actions to date, he has rebadged the business.
The company was a pioneer in home automation and traces its history back to 1985 – but since then has become a fintech leader and avowedly digital in focus. Says Young, “We feel the new brand brings our visual identity right up to date. The name is also much better aligned with our core business.”
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