Pat Shores joins Shapeways as Chief Commercial Officer; search by Renovata
Based in New York City, Shapeways is the world's leading 3D printing and manufacturing community and online marketplace. Following an executive search led by Renovata, the business has appointed Pat Shores as Chief Commercial Officer. Founded in 2007, Shapeways is the ‘Etsy of 3D printing’, helping individuals, artisans and businesses turn their ideas into a physical reality by making product design more accessible, low-risk and personalized. As an example, there is no minimum run requirement, meaning that individual artworks and prototypes may be economically produced.
Shapeways is a spin-out from an incubator run by Dutch conglomerate, Philips; and hence has a satellite office and manufacturing facility in Eindhoven that serves its European community members. The business has received five rounds of funding totaling $77.5M; most recently a $30M Series D in 2015 led by INKEF Capital, with participation from existing investors Andreessen Horowitz and Union Square Ventures.
Pat Shores has enjoyed a stellar marketing career. Earning her AB and MBA from Harvard, Pat began her professional career as a consultant with Deloitte before heading to American Express where she played a major role in elevating their OPEN brand, including developing the popular Small Business Saturday (now Shop Small®) campaign. She culminated her successful 10-year career at American Express as Vice President, Brand Strategy and Implementation, where she was part of the CMO’s centralized Global Advertising and Brand Management team working across the company globally.
Pat then joined the iconic jukebox brand, TouchTune, as CMO, where she helped its digital jukeboxapp achieve over 6m downloads. She subsequently joined the hugely successful start-up Bark & Co. as CMO, where she helped build out the team that delivered over 100% customer growth YoY for this ‘lifestyle brand for dog people’. She created the company’s first integrated marketing campaigns, which directly helped the business diversify, create its own products, and surpass $100M in revenue and achieve profitability. Pat continues to serve as an Advisor to the business.
“We’re thrilled to have Pat join the team. Her passion for the space and deep expertise in consumer marketing will provide even greater value and accelerated growth to our community and user base.”, said Nicole Keller, VP of People.
Reporting to Interim CEO, Tom Finn, Pat will own Shapeways’ global go-to-market strategy; including brand, business development, sales, marketing and partnerships. She will build out the teams to manage ambitious growth across multiple categories and geographies, in support of cementing the brand’s position as a global leader in the additive printing industry.
“Pat is a proven commercial executive in corporate and early-stage high-growth businesses, and we’re delighted that she has joined the team at Shapeways,” says Renovata. “Like Bark & Co., Shapeways is pioneering a new category and business paradigm driven by its loyal and growing community of users. Time and again, Pat has successfully created value in these settings, and we know she will be an asset to this exciting business.”
Designers use Shapeways to manufacture products with complex designs in over 58 different high-quality materials and finishes; which can then be sold through its online marketplace. Shapeways is now a creative community of 625,000+ makers, designers, and entrepreneurs using 3D printing to bring their ideas to the physical world. They share 150,000+ unique designs every month, and the Shapeways marketplace has sold to over 500,000 customers in 140 countries worldwide. As well as a richly diverse hobbyist community, Shapeways hosts a vibrant and professionalized jewelry contingent, and is also growing its small-batch B2B offering. All three customer categories represent multi-billion dollar opportunities.
For more information, please see www.shapeways.com