Teads Inks Deal With ‘The Economist’ To Deliver Video Ads
MediaPost reports on a deal inked by Teads, the video outstreamer and Renovata client, to become the exclusive video advertising provider into pages for The Economist.
Terms of the deal have not been disclosed, but while the prestige, UK-based publication is by no means Teads’ biggest client, MediaPost points out that the brand is global, high-value in terms of target readership, and perhaps most importantly, confers credibility to the Teads name. This is especially apparent as the arrangement represents the culmination of a long-term and successful relationship.
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