Venturebeat: “Candy Crush is still a beast, helping King hit a quarterly revenue record”
Venturebeat reports on Renovata client King’s optimistic earnings report; with revenue hitting a new high in Q1 of 2018.
The casual gaming sector is notoriously fickle, with consumers rapidly falling out of love with games which have had their day. It has in the past caused volatility and uncertainty in the sector.
But Venturebeat points out that King’s properties, Candy Crush Saga and Candy Crush Soda Saga, have maintained user enthusiasm and longevity to ensure continued predictability and profits – despite Candy Crush now being six years old; positively a pensionable age in gaming.
The article says “Over all its titles, King attracted 285 million monthly active users, and its players are still reaching for their wallets. In 2017, Candy Crush Saga was the top grossing mobile game in the U.S., according to market analyst Sensor Tower.
Read the full article here: