Yasemin Swanson takes Operations leadership role at GoCardless, search by Renovata
GoCardless, the London-based fintech business devoted to building a global bank-to-bank payment network, specialising on recurring payments, has appointed Yasemin Swanson as Director of Operations, following an executive search led by Renovata.
Founded in 2011, GoCardless provides the infrastructure and interbank connections to make collecting payments by Direct Debit easy for everyone; from individuals to multi-national corporations. The company has developed a new global payments platform, in particular solving the complexities of executing Direct Debits online in European markets like Germany where DD is more popular than credit cards, and where DD is the default solution for repeat/subscription/instalment payments.
In the UK today, 1 in 150 Direct Debit transactions is carried out by GoCardless. The company has attracted $47.3M in funding across six rounds. The most recent, a Series D in September 2017, featured existing investors Accel Partners, Passion Capital, Notion Capital and Balderton Capital.
Yasemin is a seasoned payments industry leader with 16 years’ experience across the sector. Beginning at Türkiye İş Bankası and Garanti Payment Systems, she established her credentials in chargebacks, including recovering significant written-off funds. In an eight year stint at Visa, she rose from Team Leader, Customer Services, through Head of Project Management to VP, Business Services Directorate; underlining the value of an approach which consistently marries industry insight, leadership and team engagement, and clear focus on efficiency and commercial KPIs. She then moved to Vocalink, heading up the Programme Management function for the development of their Pay by Bank app. She established reinforced governance processes; led the technical, legal and commercial elements of the project and ultimately delivered this $multi-million programme to time, quality, and budget.
At GoCardless, Yasemin will report to Erez Mathan, Chief Operating Officer. She will lead the Operations function, comprising Risk Operations and Compliance Operations, as the business continues its rapid rate of growth. She will take full responsibility for the management of operational risk in the business and establish the key KPIs for performance.
GoCardless is bringing Direct Debit into the digital age by building a new international payments network to rival credit and debit cards. The company’s ambition is to break down traditional banking barriers so businesses can quickly and easily take payments – especially recurring payments – from anyone, anywhere in the world.
The business currently processes £5BN of transactions for over 40,000 organisations across the UK, Europe and more recently, Australia and is growing fast. With clients ranging from small businesses to household names such as Thomas Cook, TripAdvisor and The Guardian, GoCardless brings together a range of Direct Debit schemes across the UK and Europe into one solution; promising lower payment failure rates and fees, reduction in customer churn, along with increased flexibility compared to using credit or debit cards.
For more information, please see www.gocardless.com